Training Leaders For Preparedness
Built on Experience, Scaled Through a Learner's Mindset
We grasp the intricacies of crafting interactive training tailored to your clinical competency, industry safety, and emergency preparedness demands. Leveraging deep expertise in moulage wound development, interconnected scenario staging, and adaptive response strategies, we deliver a comprehensive 360-degree approach to meet your training needs.
About Moulage Concepts Inc.
Real people building real solutions.
Moulage Concepts Inc. is a trailblazing training company focused on medical trauma moulage, scenario design, CORETM Competency Standards, and MARSTM Certification. Founded in 2007 by Bobbie Merica, we bridge immersive scenario modeling with scientific artistry to pioneer cutting-edge programs.
Founder: Bobbie Merica
Bobbie Merica stands as an award-winning innovator, international speaker, author, and leader in immersive moulage and multi-agency response simulation. Her profound command of interactive wound evolution, scenario staging, and a 350-sensitive training design blueprint fueled the creation of groundbreaking interactive medical art wounds and scenarios in 2006, filling critical voids in clinical and hospital training. Merica's visionary approach to interconnected training has garnered multiple EMS World Innovation Awards.
Pioneering Realism in Simulation Training
At Moulage Concepts, founder Bobbie Merica harnessed design thinking principles to transform healthcare, military, and EMS simulations. Rigorous critical analysis exposed pivotal gaps: traditional moulage fell short on sensory immersion (sight, touch, smell) and clinical precision, undermining high-stakes competency.
Innovative Development Process
Merica empathized deeply with real-world training challenges, drawing from clinical, forensic, and historical sources to pinpoint deficiencies. Solutions emerged through ideation and relentless iteration, hand-sculpting 3D wounds, developing adaptive kits, and refining workshops via CORE/MARSTM principles that foster progressive scenarios, muscle memory, and lasting retention.
Competency-Driven Outcomes
This disciplined framework echoes design thinking's empathize-define-ideate-prototype-test cycle, yielding evidence-based tools that elevate performance, close simulation gaps, and equip teams for fluid, real-world demands. We've empowered nearly 9,000 professionals nationwide.
Moulage Concepts defines the gold standard in impactful, user-centered training innovation.
2025 INC Magazine Power Partner B2B Award
EMS WORLD Innovation Awards:
2024 TECC/MCI 360-Sensitive CAPE
Training Program
2023 TECC/MCI Special Needs CAPE
Training Program
2022 3D Immersive MCI Training Tattoos
2018 Pediatric TECC/MCI Immersive
Trainers
2013 A/S Multi-Agency Integrated
Response (RTF) training kits
moulage supplies
mastercast
medical moulage
active shooter training
train the trainer
mci incident training
medical tactical training
moulage concepts
moulage
medical moulage
simulation
training
bobbie merica
Partnership with AOIFA.org
In 2016, Moulage Concepts developed AOIFA.org, a community-focused training program for growth, resilience, ACEs, NeuroArt preparedness, and 350-sensitive training design. In partnership, they launched the CAPE (Communities Align for Prioritizing Education and Training) program to meet TECC/MCI/Environmental preparedness needs after Merica survived one of the largest MCI fires in history.
2024 EMS World Innovation Winner:
Judges Feedback: "There is a certain elegance in the simplicity. This program is easily implementable
and could be used in an EMS agency with 10 or 1000 employees. We would recommend this program to everyone."
Certifications and Expertise
Moulage Concepts' team holds certifications from the Homeland Security Exercise Evaluation Program (HSEEP), the Tactical Emergency Casualty Care Trainer (TECC) from NAEMT, verbal de-escalation, and the NCBRT Instructor Development Course from FEMA, and olfactory sensory.
Moulage Concepts' work has impacted diverse stakeholders, including first responders, emergency managers, clinicians, military personnel, CBRN, and wilderness medicine professionals, as well as high-profile mass casualty re-creation training. Our expertise spans medical moulage, simulation, active shooter/MCI incident training, medical tactical operations, and more. With a commitment to creating answers for your training challenges, Moulage Concepts Inc. continues to lead the way in immersive moulage and interconnected training.